YMYL
Your Money or Your Life
Description
YMYL stands for 'Your Money or Your Life,' a term used in digital marketing to describe websites or content that can impact a person's future happiness, health, financial stability, or safety. Because of the potential consequences, YMYL content is held to higher standards of accuracy, trustworthiness, and expertise. Google, for instance, closely scrutinizes YMYL pages to ensure they meet these high standards. This means that if you're a marketer working with YMYL content, you have to be extra diligent about the quality and reliability of the information you provide. Accurate information, expert authorship, and trustworthy sources are key components for success in this realm.
Examples
- A health blog offering medical advice: Websites like WebMD provide information about health conditions, medications, and treatments. Because incorrect medical advice can have serious consequences, this type of content is considered YMYL and must be highly accurate and trustworthy.
- An online banking service: Websites like Chase or Bank of America offer financial services such as loan applications, savings accounts, and investment advice. Since errors or misleading information can impact a person's financial well-being, these sites are classified as YMYL.
Additional Information
- Google's Search Quality Evaluator Guidelines provide an in-depth look at YMYL content and the standards it must meet.
- YMYL content is more likely to be flagged and scrutinized by algorithms and human reviewers for quality and trustworthiness.