A
- A/B Testing
- Above the Fold
- Access Log
- Accelerated Mobile Page
- Account-Based Marketing
- Acquisition
- Action Plan
- Active Client
- Active Listening
- Active Media
- Ad Auction
- Ad Blockers
- Ad Click
- Ad Copy
- Ad Exchange
- Ad Extension
- Ad Format
- Ad Group
- Ad Impression
- Ad Network
- Ad Platform
- Ad Rank
- Ad Saturation
- Ad Scheduling
- Ad Space
- Ad Unit
- Adaptive Web Design
- Adobe Analytics
- AdRoll
- AdSense
- Adwords
- Affiliate
- Affiliate Location Extensions
- Affiliate Manager
- Affiliate Marketing
- Affiliate Network
- Affiliate Publisher
- Affiliate Software
- Affinity Audience
- Affinity Content
- Aggregated Curation
- Agile
- Ahrefs
- AI Bias
- AI Ethical Framework
- AI Prompt
- AI Tools
- Algorithm
- Alt Text
- Amazon Live
- Amazon Web Services
- Analytics
- Anchor Text
- Android
- Animated GIF
- Annotation
- Ansoff Matrix
- Answer the Public
- API
- App
- App Extension
- App Monetization
- App Store Optimization
- Apple
- Artificial Intelligence
- Asana
- ASAP Utilities
- Aspirational Product
- Association Branding
- Attribution
- Attribution Window
- Audience Engagement
- Audience Insights
- Audience Listening
- Audience Objectives
- Audience Reach
- Audience Research
- Audience Segmentation
- Audience Targeting
- Augmented Product
- Automatic Bid
- Automation
- Autoresponder
- Average Deal Size
- Average Order Value
- Average Position
- Average Purchase Value
- Average Visit Duration
B
- B2B
- B2C
- Backlink
- Baidu
- Bandwidth
- Banner Ad
- Banner Blindness
- Banner Exchange
- Barter
- Behavioral Analytics
- Behavioral Data
- Benchmark
- BERT
- Best Case
- Beyond the Banner
- Bid
- Bid Auction
- Bid Modifier
- Big Data
- BigQuery
- BIMI
- Bing
- Bing Ads
- Bing Webmaster Tools
- Black Hat SEO
- Blog
- Blogging
- Bloomreach
- Blue Ocean Strategy
- Body Content
- Boolean Search
- Boston Consulting Matrix
- Bottom of Funnel
- Bottom-Up Approach
- Bounce Rate
- Brand
- Brand Advocate
- Brand Affinity
- Brand Ambassador
- Brand Architecture
- Brand Awareness
- Brand Engagement
- Brand Equity
- Brand Extension
- Brand Feeling
- Brand Guidelines
- Brand Identity
- Brand Image
- Brand Judgment
- Brand Loyalty
- Brand Manager
- Brand Personality
- Brand Portfolio
- Brand Positioning
- Brand Prestige
- Brand Purpose
- Brand Recall
- Brand Resonance
- Brand Salience
- Brand Sentiment
- Brand Story
- Brand Storytelling
- Brand Values
- Brand Visibility
- Branded House
- Branding
- Brandwatch
- Breadcrumb
- Break-Even Pricing
- Broad Match
- Broadcast
- Browser
- Budget
- Bumper Ad
- Business Listing
- Business Objective
- B2B Explained
- B2C Insights
- Button Ad
- Buy Button
- Buyer Behavior
- Buyer Intent
- Buyer Persona
- Buyer’s Journey
- Buying Center
- Buying Cycle
- Buying Signal
- BuzzSumo
- Buzzword
C
- C-Level
- Caching
- Calendar Sharing
- Call Ad
- Call Extension
- Call to Action
- Call Tracking Number
- Callout Extension
- Campaign
- Campaign Action Plan
- Campaign Bidding
- Campaign Management
- CAN-SPAM Act
- Canonical
- Canonical Element
- Canonical URL
- Canva
- Canvas Application
- Caption
- Carousel
- Carousel Ad
- Cart Abandonment Email
- CSS Fundamentals
- Case Study
- Cash Cow
- CASL
- Catalog
- CCPA
- CDN
- Challenger Brand
- Change Management
- Channel
- Channel Attribution
- Channel Brief
- Channel Fragmentation
- Channelgraphics
- Chat Bot
- ChatGPT
- Check-Up Review
- CEO Definition
- CIO Explained
- Chief Marketing Officer
- COO Role
- CSO Overview
- Chief Technology Officer
- Chronological Curation
- Churn Rate
- Classified Advertising
- Cleanup
- Click
- Click Map
- Click Share
- Click-Through
- Click-Through Rate
- Click-to-Call
- Client Lifecycle
- Clipdrop
- Cloaking
- Close Plan
- Cloud-Based Application
- Coaching in Marketing
- Collaboration
- Collaboration Fee
- Column Chart
- Combo Chart
- Comment Spam
- Commit
- Communication Style
- Communities of Interest
- Community Density
- Community Management
- Community of Practice
- Company Page
- Company Page Analytics
- Comparative Data Analysis
- Comparison Website
- Competitive Advantage
- Competitive Analysis
- Competitive Insight
- Competitive Landscape
- Competitive Parity Method
- Competitive Research
- Competitor Analysis
- Competitor Gap Analysis
- Competitor Monitoring
- Completed Download
- Complex Buying Behavior
- Comprehensive Reporting
- Computer Vision
- Connected TV Platform
- Connection
- Consideration
- Conspicuous Consumption
- Consumer Barometer
- Consumer Insight
- Consumer Involvement
- Consumer Research
- Contact Form
- Container Tag
- Content
- Content Amplification
- Content Audit
- Content Calendar
- Content Creation
- Content Curation
- CDN Explained
- Content Discovery
- Content Distribution
- Content Exclusion
- Content Ideation
- Content Management
- CMS Basics
- Content Marketing
- Content Mix
- Content Optimization
- Content Optimization System
- Content Personalization
- Content Repurposing
- Content Seeding
- Content Strategy
- Content Targeting
- Content Upgrade
- Content Waterfall
- Contextual Advertising
- Continuous Learning
- Contractual Agreement
- Conversion
- Conversion Attribution
- Conversion Metric
- Conversion Objective
- Conversion Path Report
- Conversion Rate
- Conversion Rate Optimization
- Conversion Tracking
- Conversions Report
- Cookie
- Cookie Policy
- Cookie Tracking
- COPE
- Copy.ai
- Copywriting
- Core Benefit
- Core Web Vitals
- Corporate Governance in Digital Marketing
- Correlation Bias
- Cost Leadership in Digital Marketing
- Cost per Acquisition
- Cost per Action (CPA)
- Cost per Click
- Cost per Conversion
- Cost per Download
- Cost per Engagement
- Cost per Lead
- Cost per Mille (CPM)
- Cost per Thousand (CPM)
- Cost per View
- Cost-Based Pricing
- CPM
- Crawler
- Crawling
- Crazy Egg
- Creative Asset
- Creative Brief
- Creative Budget
- Creative Media Ratio
- Creative Plan
- Creative Strategy
- Creative Thinking
- Creator Marketplace
- Crello
- Crisis Management
- Criteo
- CRM
- CRM Dashboard
- Cross-Channel Data-Driven Attribution Model
- Cross-Linking
- Cross-Posting
- Cross-Selling
- Crossing the Chasm in Digital Marketing
- CSAT
- CSS
- Cultural Research
- Cultural Trend Research
- Cumulative Layout Shift
- Custom Audience
- Customer Acquisition
- Customer Acquisition Cost
- Customer Data Platform
- Customer Detail
- Customer Effort Score
- Customer Engagement
- Customer Experience
- Customer Experience Map
- Customer Experience Officer
- Customer Factor
- Customer Journey
- Customer Journey Map
- Customer Lifecycle
- Customer Lifespan
- Customer Lifetime Value
- Customer Pain Point
- Customer Persona
- Customer Relationship Management
- Customer Retention
- Customer Retention Rate
- Customer Sentiment
- Customer Service
- Customer Testimonial
- Customer Value Proposition
- Customer-Led
- Customized Marketing
D
- Daily Spend
- DALL-E
- Dance Diffusion
- Dashboard
- Data
- Data Breach
- Data Cleansing
- Data Collection
- Data Controller
- Data Ethics
- Data Integration Tool
- Data Management
- Data Management System
- Data Map
- Data Point
- Data Privacy
- Data Processor
- Data Protection Officer
- Data Quality Software
- Data Reporting Tool
- Data Storage
- Data Storage Compression
- Data Studio
- Data Transfer
- Data Visualization
- Data-Driven Approach
- Data-Driven Decision-Making
- Data-Driven Marketing
- Datorama
- Dayparting
- Deadline
- Deal Review
- Decider
- Decision Matrix
- Decline Stage
- Dedicated Hosting
- Deep Dive Review
- Deep Linking
- Deep Web
- Defensive Strategy
- Defined Audience Targeting
- Delegate
- Delivery Rate
- Demand Generation
- Demand Waterfall
- Demand-Based Pricing
- Demand-Led
- Demographics
- Demographics Report
- Density
- Description
- Description Tag
- Descriptive Data Analytics
- Design Thinking
- Desk Research
- Development Level
- Device
- Differentiated Marketing
- Differentiation Strategy
- Diffusion of Innovation
- Digital Advertising
- Digital Advertising Audit
- Digital Analytics
- Digital Audit
- Digital Bias
- Digital Brand Management
- Digital Budget
- Digital Channel
- Digital Communications Planning
- Digital Crisis Management
- Digital Cross-Selling
- Digital Data
- Digital Display Advertising
- Digital Disruptor
- Digital Engagement
- Digital Format
- Digital Insight
- Digital Leadership
- Digital Literacy
- Digital Marketing
- Digital Marketing Advertising
- Digital Marketing Attribution Model
- Digital Marketing Automation
- Digital Marketing Campaign
- Digital Marketing Channel
- Digital Marketing Dashboard
- Digital Marketing Funnel
- Digital Marketing Goal
- Digital Marketing Key Performance Indicator
- Digital Marketing Metric
- Digital Marketing Plan
- Digital Marketing Proposal
- Digital Marketing Qualified Lead
- Digital Marketing Report
- Digital Marketing Segmentation
- Digital Marketing Service
- Digital Marketing Strategy
- Digital Marketing Tactic
- Digital Marketing Tool
- Digital Media
- Digital Messaging
- Digital Research
- Digital Sales Forecasting
- Digital Sales Leadership
- Digital Sales Messaging
- Digital Sales Strategy
- Digital Selling
- Digital Strategist
- Digital Strategy
- Digital Technology
- Digital Territory Analysis
- Digital Transformation
- Digital Upselling
- Digital Value Proposition
- DIKW Pyramid
- Dimension
- Direct CPA
- Direct Exporting in Digital Marketing
- Direct Mail Marketing
- Direct Marketing
- Direct Messaging
- Direct Partnership
- Direct Traffic
- Directive Behavior
- Directory
- Discount Code
- Discovery
- Disintermediation
- Display & Video 360
- Display Ad
- Display Campaign
- Display Network
- Display Partner
- Disruptive App
- Disruptive Product
- Dissociative Reference Group
- Dissonance Reducing Buying Behavior
- Distilled Curation
- Distribution Channel
- Diversify
- DMARC
- DMP
- DNS
- Document CMS
- Dofollow Backlink
- Dog
- Domain
- Domain Authority
- Domain Name
- Domain Name System (DNS)
- Doorway Page
- Double Opt-In
- DreamStudio
- Drift
- Drip Campaign
- Drive Product Recall
- Dropshipping
- DSP
- Dual Adaptation Strategy
- Dual Screening
- Duplicate Content
- Dwell Time
- Dynamic Ad
- Dynamic Content
- Dynamic Pricing
- Dynamic Remarketing
E
- E-A-T
- E-Commerce
- E-Commerce Website
- Early Adopter
- Early Majority Consumer
- Earned Media
- eCommerce Marketplace
- eCommerce Purchases Report
- eCommerce Revenue
- eCommerce Transaction
- Economies of Scale in Digital Marketing
- eCPM
- EEAT
- Email and Automation Marketing
- Email Automation
- Email Deliverability
- Email Filtering
- Email List
- Email List Segmentation
- Email Marketing
- Email Marketing Workflow
- Email Newsletter
- Email Service Provider
- Email Spam
- Email Subscription
- Emarsys
- Embedded Content
- Emotional Intelligence
- Emotional Response
- Empathy Map
- Employee Advocacy
- Employee Stock Ownership Plan (ESOP)
- Empowered Customer
- Enablement
- End User
- Endorsement
- Engagement
- Engagement Metric
- Engagement Overview Report
- Engagement Rate
- Engagement Report
- Enterprise Portal
- Enterprise Resource Planning (ERP)
- Entry Page
- Ephemeral Content
- Error 404
- ESP (Email Service Provider)
- Ethics in Digital Marketing
- Ethics Charter
- Evaluation Stage
- Event
- Event Marketing
- Event Post
- Event Tracking
- Events Manager
- Events Report
- Evergreen Content
- Exact Match
- Exception Reporting
- Exclusion Targeting
- Exclusive Distribution
- Exclusivity
- Executive Profile
- Executive Sponsor
- Exit Page
- Exit Rate
- Expanded Text Ad
- Experience Stage
- Expertise
- Explicit Lead Scoring Metric
- Exploration Stage
- Exposure Stage
- Extensible Markup Language (XML)
- Extension Branding
- Extrinsic Motivation
- Eye Tracking
- Ezine
F
- Facebook Ad
- Facebook Ads Manager
- Facebook Business Manager
- Facebook Business Page
- Facebook Carousel
- Facebook Creative Hub
- Facebook Creator Studio
- Facebook Event
- Facebook Live
- Facebook Messenger
- Facebook Page
- Facebook Pay
- Facebook Pixel
- Facebook Profile
- Facebook Watch
- False Negative
- False Positive
- Favicon
- FCC
- Feature Creep
- Featured Snippet
- Feed
- Feedback
- File Transfer Protocol (FTP)
- Filter
- First Click Attribution
- First Contact Resolution
- First Input Delay
- First Response Time
- First-Mover Advantage
- First-Party Data
- Five Core Digital Customer Behaviors
- Five Whys
- Flash
- Flash Impression
- Flat Hierarchical Structure
- Flat Organizational Structure
- Flatarchy
- Focused Cost Leadership
- Focused Differentiation
- Follower
- Follower Growth
- FOMO
- Forecast
- Forum
- Frame
- Framework
- Fred
- Freemium
- Freemium Pricing
- Frequency
- Frequency Cap
- Friction Point
- Friend
- FTC
- Functional-Level Strategy
- Funnel
- Future-Basing
G
- GA4 360
- Gantt Chart
- Gatekeeper
- GDPR
- Gemini Ad
- Generative AI
- Generative AI Application
- Generative AI Model
- Geo-Tagging
- Geo-Targeting
- Geodemographics
- Geofencing
- Geographic Analytics
- Geographic Scope
- Geographical IP Analysis
- GIF
- GIF89a
- Go-to-Market Strategy
- Goal
- Going-Rate Pricing
- Good Data
- Google Ad
- Google Ad Grant
- Google Ads Experiment
- Google Ads Manager
- Google Ads Reach Planner
- Google AdSense
- Google AdWords
- Google Alert
- Google Algorithm
- Google Analytics
- Google Analytics 4
- Google Analytics 4 Dashboard
- Google Business Profile
- Google Data Studio
- Google Display Network
- Google Gemini
- Google Hummingbird
- Google Keyword Planner
- Google Looker Studio
- Google Merchant Center
- Google My Business
- Google Panda
- Google Penguin
- Google Performance Planner
- Google Play
- Google Remarketing
- Google Search Console
- Google Shopping
- Google Tag Assist
- Google Tag Manager
- Google Translate
- Google Trend
- Googlebot
- GPT-3
- Greenfield Strategy
- Gross Rating Point
- Group Board
- Group Experience
- Groupware
- GROW
- Growth Hacking
- Growth Stage
- Guerilla Marketing
- Guest Blogging
- GZIP
H
- H1
- Habitual Buying Behavior
- Hallucination
- Handle
- Hard Bounce
- Hashtag
- Hashtag Integration
- Header
- Heading
- Heat Map
- Hero Image
- Heterogeneous Segment
- High-Intent User
- Highlight
- Hit
- Holacratic Organizational Structure
- Homepage
- Homogeneous Segment
- Hootsuite
- Hootsuite Insights
- HostName
- HotJar
- House Ad
- House of Brands
- Hreflang
- Hreflang Tag
- Htaccess
- HTML
- HTML Banner
- HTML Email
- HTTP
- HTTPS
- HubSpot
- Human Oversight
- Hummingbird
- Hybrid Approach
- Hybrid Model
- Hybrid Working
- Hyperlink
- Hypertext Markup Language
- Hypertext Transfer Protocol
- Hypothesis
- Hypothesis Testing
I
- Iframe
- Image Ad
- Implicit Lead Scoring Metric
- Impression
- Impression Share
- Impression to Conversion Rate
- In-App Ad
- In-App Purchases Report
- In-Flight Optimization
- In-Market Audience
- In-Market Bias
- In-Memory Data Fabric
- Inactive Client
- Inbound Link
- Inbound Marketing
- Inbound Strategy
- Incentivized Traffic
- Index
- Index Page
- Indexed Page
- Indexing
- Indirect CPA
- Indirect Exporting
- Individual Branding
- Individual Experience
- Individual Marketing
- Industry Disruption in Digital Marketing
- Industry Influencer
- Industry Trend
- Industry Trend Research
- Influenced Customer
- Influencer Marketing
- Infographic
- Information Architecture
- Information Management Tool
- Informational Keyword
- Informational Keyword
- Initiate Principle
- InMail
- Innovator
- Inorganic Growth
- Insight
- Insights Tool
- Instagram Ad
- Instagram Advertising
- Instagram Business Account
- Instagram Creator Account
- Instagram Feed
- Instagram Live
- Instagram Personal Account
- Instagram Story
- Instagram TV (IGTV)
- Instant Experience
- Instant Message
- Instapage
- Instream Pre-Roll
- Integrate Principle
- Integrated Marketing
- Integrated Marketing Communication
- Integration Strategy
- Intensive Distribution
- Interactions Per Visit
- Interactive Agency
- Intercom
- Interest
- Internal Link
- International Expansion
- Internet Marketing Acronym
- Internet Protocol Address
- Interstitial
- Interstitial Ad
- Intrinsic Motivation
- Intrusive Interstitial
- Inventory
- Investment Method
- Invisible Web
- IP Address
- IP Tracking
- iPhone
- ISO
- Iterate Principle
K
- Key Performance Indicator
- Key Phrase
- Key Success Factor
- Keyword
- Keyword Cannibalization
- Keyword Density
- Keyword List
- Keyword Marketing
- Keyword Phrase
- Keyword Research
- Keyword Spam
- Keyword Stuffing
- Kissmetrics
- Klaviyo
- Knowledge Gap
- Knowledge Graph
- Knowledge Management Tool
- Knowledge Panel
- Kotler and Armstrong Matrix
- KPI
- Kred
L
- Laggard
- Landing Page
- Landing Page Optimization
- Landing Pages Report
- Largest Contentful Paint
- Last Click Attribution
- Late Majority Consumer
- Latent Semantic Indexing
- Lead
- Lead Builder
- Lead Generation
- Lead Magnet
- Lead Nurturing
- Lead Nurturing Funnel
- Lead Response Time
- Lead Scoring
- Leaderboard
- Leadership Behavior
- Leadership Skill
- Leadership Style
- Lifecycle Report
- Like
- Like-Gate
- Line Chart
- Linear Attribution Model
- Link Building
- Link Checker
- Link Click
- Link Juice
- Link Popularity
- Link Post
- Link Profile
- Link Text
- Linkbait
- LinkedIn Advertising
- LinkedIn Affiliate Page
- LinkedIn Career Page
- LinkedIn Connection
- LinkedIn Group
- LinkedIn Influencer
- LinkedIn Profile
- LinkedIn Sales Navigator
- LinkedIn Showcase Page
- List Broker
- Listening
- Live Streaming
- Local Search
- Local SEO
- Local Service Ad
- Location Extension
- Location Targeting
- Location-Based Advertising
- Log File
- Long Domain Name
- Long Tail Keyword
- Long-Tail Keyword
- Lookalike Audience
- Lookalike Audience Finder
- Lost Client
- LTV (Lifetime Value)
M
- Machine Learning
- Macro Influencer
- Macro-Segment
- Mail Merge
- Mailchimp
- Majestic
- Managed WordPress Hosting
- Managing Upwards
- Manual Submission
- Map Pack
- Market Condition
- Market Coverage
- Market Dynamic
- Market Factor
- Market Force
- Market Gap
- Market Penetration
- Market Positioning
- Market Pricing
- Market Research
- Market Segmentation
- Market Share
- Market Trend
- Market Variability
- Marketing Analytics
- Marketing Attribution
- Marketing Automation
- Marketing Automation Workflow
- Marketing Brief
- Marketing Collateral
- Marketing Mix
- Marketing Objective
- Marketing Plan
- Marketing Programme
- Marketing Qualified Lead (MQL)
- Marketing Research
- Marketing Strategy
- Marketing-360
- Marketo
- Martech
- Mashup Curation
- Maslow’s Hierarchy of Needs in Digital Marketing
- Mass Marketing
- Mass Media
- Match Type
- Matomo
- Maturity Stage
- Maximum Bid
- Measurable
- Measure of Central Tendency
- Measure of Variability
- Measurement
- Media Brief
- Media Buying
- Media Kit
- Media Mix
- Media Plan
- Media Relations
- Media Strategy
- Mediagraphics
- Medium Report
- Mega Influencer
- Meme
- Mention
- Mentor–Mentee Partnership
- Messaging
- Messy Middle
- Meta
- Meta Ads Manager
- Meta Business Manager
- Meta Business Suite
- Meta Description
- Meta Description Tag
- Meta Insight
- Meta Keyword
- Meta Network
- Meta Pixel
- Meta Search Engine
- Meta Tag
- Meta Tag Generator
- Meta Verified
- Metatag
- Methodology
- Metric
- Metrics Management
- Micro Influencer
- Micro-Segment
- Microsoft Ad
- Microsoft Excel
- Microsoft Power BI
- MicroStrategy
- Mid Position Unit
- Middle of Funnel Search
- Middle of the Funnel Customer
- Milestone
- Mindmap
- Minimum Budget
- Mission Statement
- Mobile Ad Server
- Mobile Advertising
- Mobile Banner
- Mobile Commerce
- Mobile First Index
- Mobile First Indexing
- Mobile Marketing
- Mobile Optimization
- Mobile Page Optimization
- Mobile-First
- Mobile-Friendly
- Mobile-Friendly Website
- Mobilegeddon
- Moderator
- Modified Rebuy
- MOFU
- Monetization Report
- Monitoring Review
- Monitoring Tool
- More for Less
- More for More
- More for the Same
- Mousetrapping
- Moz
- Multi-Channel
- Multi-Channel Strategy
- Multi-Screen User
- Multi-Threading
- Multimedia Message
- Multimodal AI
- Multiple Segments Marketing
- Multivariate Test
- Mute Word
- MVP
N
- Nano Influencer
- NAP
- NAP Consistency
- Narrowcasting
- Narrowing Statement
- Native Ad
- Native Advertising
- Native Content
- Native Scheduling
- Natural Language Processing
- Natural Search Result
- Navigation
- Navigational Keyword
- Near-Field Communication
- Negative Keyword
- Negative Match Type
- Net Promoter Score
- Netiquette
- Network
- Network Buy
- Network Effect
- New Buy
- New User Conversion Rate
- Newsfeed
- Newsletter
- Niche Marketing
- NinjaCat
- NitroPack
- Nofollow
- Nofollow Link
- Non-Investment Method
- Nonlinear Buyer’s Journey
- Nonprofit Marketing
- NoSQL Database
- Nurture Stream
- Nurturing Prospect
O
- Objective
- Objective and Task Method
- Off-Page Optimization
- Off-Ramp
- Offer Post
- Offline Channel
- Omni Channel Marketing
- Omnichannel Marketing
- Omnichannel Strategy
- On Page SEO
- On-Boarding Client
- On-Page Optimization
- One-to-Many
- One-to-One
- Online Advertising
- Online Channel
- Online Display
- Online Survey Platform
- Online Value Proposition (OVP)
- Onlyness
- Open Opportunity Rate
- Open Rate
- Operational-Level Strategy
- Opportunity
- Opportunity by Lead Source
- Opportunity Methodology
- Opt-In Email
- Opt-Out
- Optimization
- Optimization Score
- Oracle
- Organic Growth
- Organic Listing
- Organic Search
- Organic Traffic
- Organizational Flow
- Organizational Maturity
- Organizational Skill
- Orphan Page
- Outbound Link
- Outbound Marketing
- Outdoor
- Outreach
- Outsourcing
- Overarching Strategy
- Overlapping
- Owned Media
- Owned Research
P
- Page Application
- Page Authority
- Page Experience Signal
- Page Heading
- Page Impression
- Page Speed
- Page Title
- Page View
- Pagejacking
- PageRank
- Pages and Screens Report
- Pages Per Visit
- Paid Ad
- Paid Advertising
- Paid Media
- Paid Search
- Pain Point
- Panda
- Parent Company
- Pareto Principle
- Parked Domain
- Partnering For Performance
- Pass-Along Rate
- Passive Audience
- Passive Media
- Path
- Path of Enquiry
- Pay Per Click
- Pay Per Lead
- Pay Per Sale (PPS)
- Pay-Per-Click
- Payment Gateway
- Payment Threshold
- PayPal
- Peer-to-Peer
- Penalty
- Penguin
- People Skill
- Percentage New Visit
- Percentage of New Visit
- Percentage of Sales Method
- Perceptual Map
- Performance Management
- Performance Management Cycle
- Performance Max Campaign
- Periscope
- Permission Marketing
- Permission-Based Marketing
- Personal Brand
- Personal Channel
- Personal Selling in Digital Marketing
- Personalization
- Personalized Marketing
- Personalized Product Recommendation
- Personally Identifiable Information
- PESTEL Model
- Phone-Through Rate
- Photo Post
- Phrase Match
- Pie Chart
- Pillar Page
- Pin
- Pin It
- Pingdom
- Pinned Post
- Pinterest Advertising
- Pinterest Browser Button
- Pinterest Marketing
- Pinterest Pin
- Pipeline
- Pivot Table
- Pixel
- Placement Targeting
- Plan
- Plan of Action
- Platform
- Plugin
- Podcast
- Point of Contact
- Point of Parity
- PointDrive
- Political Mapping
- Pop-Under Ad
- Pop-Up Ad
- Popup
- Portal
- Porter’s Five Forces in Digital Marketing
- Porter’s Generic Competitive Strategies in Digital Marketing
- Position
- Position Zero
- Position-Based Attribution Model
- Positioning
- Positioning Statement
- Post-Click Optimization
- Post-Impression Attribution
- Posting Calendar
- Power of Now
- Pre-Click Optimization
- Predictive Analysis
- Predictive Analytics
- Premium Account
- Premium Buy
- Premium Display
- Premium Network Buy
- Premium WordPress Theme
- Prescriptive Analytics
- Prestige Pricing
- Price Extension
- Price Point
- Price Skimming
- Price-Setting
- Primary Channel
- Primary Data
- Primary Focus
- Primary Research
- PRISM Funnel
- Pristine Spam Trap
- Private Blog Network
- Process
- Product Adaptation Strategy
- Product Development
- Product Differentiation
- Product Factor
- Product Lifecycle
- Product Positioning
- Product Range
- Product-Led
- Profit-Based Pricing
- Programmatic Advertising
- Programmatic Display
- Programmatic Video Platform
- Progressive Web App
- Project
- Project Brief
- Project Manager
- Promoted Pin
- Promotion
- Promotion Extension
- Promotional Adaptation Strategy
- Promotional Mix
- Promotions Report
- Prompt
- Propensity Model
- Property
- Psychic Distance
- Psychographics
- Psychological Pricing
- Public Relations
- Publisher Ad
- Pull Marketing
- Pull Strategy
- Pulsed Approach
- Purchase Frequency
- Push Marketing
- Push Strategy
Q
R
- RACE
- RankBrain
- Ranking
- Ranking Factor
- Rapid Penetration
- Rapid Skimming
- Rate Card
- Raw Data
- Reach
- Reach–Value Matrix
- Real-Time Bidding
- Really Simple Syndication
- Recall
- Reciprocal Link
- Rectangle Ad
- Recycled Spam Trap
- Reddit Marketing
- Redirect
- Reel
- Reference Group
- Referral
- Referral Traffic
- Refinement
- Reimagine XL
- Reinforcement Learning in Digital Marketing
- Relationship-Based Approach
- Relevance Score
- Relight
- Remarketing
- Remarketing Lists for Search Ads
- Remnant Inventory
- Remote Working
- Rep Firm
- Report
- Repost
- Repurpose
- Resource Map
- Resource Planning
- Responsive Ad
- Responsive Web Design
- Responsive Website
- Retention Report
- Retention Stage
- Return Day
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Return on Marketing Investment (ROMI)
- Retweet
- Revenue
- Revenue by Lead Source
- Revenue Per User
- RFM Analysis
- Rich Media
- Rich Pin
- Rich Result
- Rich Snippet
- ROAS
- Robots.txt
- RSS
- RTB
- Run of Network
- Run of Site
S
- Sales Accepted Lead
- Sales Cycle
- Sales Enablement
- Sales Funnel
- Sales Method
- Sales Objective
- Sales Promotion
- Sales Qualified Lead
- Salesforce
- Salesforce Marketing Cloud Intelligence
- SAM
- SAP
- SAS Visual Analytics
- SCARF
- Scatter Chart
- Scheduling
- Scheduling and Planning Tool
- Schema Markup
- Screaming Frog Spider
- Search
- Search Ads 360
- Search Algorithm
- Search and Explore
- Search Engine
- Search Engine Advertising
- Search Engine Algorithm
- Search Engine Index
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Results Page
- Search Engine Spam
- Search Engine Submission
- Search Intent
- Search Network
- Search Operator
- Search Query
- Search Retargeting
- Seasonal Trend
- Second Price Auction
- Second-Party Data
- Secondary Data
- Secondary Research
- Segmentation
- Selective Distribution
- Self-Awareness
- Self-Serve Advertising
- SEMrush
- Sentiment Analysis
- SEO
- SEO Audit
- SEOptimer
- SERP
- Service-Based
- Session
- Session Duration
- Session Recording
- Share
- Share of Wallet
- Shopify
- Shopping Ad
- Shopping Cart
- Short Message Service
- Short-Tail Keyword
- Showcase Ad
- Sig File
- Silo
- Similar Audience
- Single Opt-In
- Single Segment Concentration
- Single Source of Truth
- Site Map
- Site Search
- Site Speed
- Site Traffic
- Sitelink
- Sitelink Extension
- Sitemap XML
- Situation Analysis
- Situational Leader Diagnosis
- Situational Leader Flexibility
- Situational Leadership II in Digital Marketing
- Six Thinking Hats
- Skill Stacking
- Skills Matrix
- Skyscraper
- Skyscraper Ad
- Skyscraper Technique
- Slidedeck
- SlideShare
- Slideshow
- Slow Penetration
- Slow Skimming
- Slug
- Slumped Contact
- Smart Campaign
- SMART Goal
- Smartphone
- SMB
- Snapchat
- So-What Analysis
- Social
- Social Account Management
- Social Account Management Tool
- Social Account Plan
- Social App
- Social Asset
- Social Bookmark
- Social Channel
- Social Collaboration
- Social Commerce
- Social Content
- Social CRM
- Social Currency
- Social Data
- Social Display
- Social Display Ad
- Social Engagement
- Social Intelligence
- Social Link
- Social Listening
- Social Media
- Social Media Analytics
- Social Media Audit
- Social Media Community
- Social Media Content Marketing
- Social Media Conversation
- Social Media Feed
- Social Media Marketing
- Social Media Optimization
- Social Media Research
- Social Media Tracking
- Social Media Traffic
- Social Monitoring
- Social Network
- Social Networking
- Social Pixel
- Social Proof
- Social Referral
- Social Selling
- Social Selling Index
- Social Sharing
- Social Video Platform
- Socio-Economic Data
- Soft Bounce
- Software as a Service (SaaS)
- Solutions’ Purchasing
- SOM
- SOSTAC
- Source
- Source Report
- Spam
- Spam Complaint
- SparkToro
- Splash Page
- Split Testing
- Sponsored Content
- Sponsorship
- Spreadsheet
- Sprout Social
- Squarespace
- SSL
- SSL Certificate
- Stability AI
- Stable Audio
- Stable Diffusion
- Stable Diffusion Video
- Stable Doodle
- StableLM
- StableStudio
- Stacked Bar Chart
- Stacked Column Chart
- Stakeholder
- Star
- Statistic
- Stickiness
- Stimulus-Response Model
- Story
- Storyboarding
- Straight Extension Strategy
- Straight Rebuy
- Strategic Management in Digital Marketing
- Strategic Orientation
- Strategic Outsourcing
- Strategic Planning
- Strategic Statement
- Strategic Thinking
- Strategic Writing
- Strategy
- Strategy Action Plan
- Stream Analytics
- Structured Data
- Structured Snippet Extension
- Style Guide
- Subscribe
- Subscribed Audience
- Substantial Segment
- Succession Plan
- Sudowrite
- Super Affiliate
- Supply Chain
- Supportive Behavior
- Surfer SEO
- Surround Session
- SurveyMonkey
- Sweet Spot
- SWOT Analysis
- Synthesia
- System Integration
T
- Tableau
- Tactic
- Tactic Roll-Out Plan
- Tag
- Takeover
- TAM
- Tampermonkey
- Tangible Asset
- Target Audience
- Target Bid
- Target Persona
- Targeting
- TBT
- Team Factor
- Team Link
- Tech Report
- Technical SEO
- Tenancy
- Territory
- Test and Learn
- Testing
- Text
- Text Ad
- Text Link
- The 4 Ps
- The 4C’s
- The Same for Less
- The Snorkel/Scuba Method
- The Three Product Levels
- Theory X
- Theory Y
- Think With Google
- Third-Party Data
- Third-Party Data Analysis
- Thumbnail
- TikTok
- Time Decay Attribution Model
- Time Management
- Time On Page
- Timeline
- TIMITI
- Title Tag
- TOFU
- Tokenization
- Tone of Voice
- Top 10
- Top of Funnel Marketing
- Top of Funnel Search
- Top-Down Approach
- Top-Line Budget
- Topic
- Topic Cluster
- Topic Targeting
- Topical Content
- Total Order Value
- Touchpoint
- Tracking
- Tracking Code
- Tracking Pixel
- Traditional Hierarchical Organization
- Traditional Marketing
- Traditional Media
- Traffic
- Traffic Modeling
- Traffic Spike
- Trans-Time Mapping
- Transaction
- Transactional Approach
- Transactional Data
- Transactional Email
- Transactional Keyword
- Trello
- Trend
- Trend Report
- Tribe
- Trick Banner
- Trigger Event
- TrueView
- TrueView for Shopping
- TrueView In-stream
- TrueView Video Discovery
- Trust Signal
- Tweet
- Twitch
- Twitch Advertising
- Twitch Live Streaming
- Twitter Advertising
- Twitter Card
- Twitter Moment
- Twitter Promote Mode
- Twitter Trend
- Two Tier Affiliate Program
- Type I Error
- Type II Error
- Typo Spam Trap
U
- Ubersuggest
- Unboxing
- Underdelivery
- Undifferentiated Marketing in Digital Marketing
- Unichannel
- Uniform Resource Locator
- Unique Selling Point (USP)
- Unique Selling Proposition (USP)
- Unique User
- Unique User Duration
- Unique Value Proposition
- Unique Visitor
- Universal Analytics
- Universal App Campaign
- Unstructured Data
- Unsubscribe
- Unsubscribe Rate
- Uplift Modelling
- Upselling
- URL
- URL Parameter
- Usability
- Usability Testing
- User Experience
- User Intent
- User Interface
- User Journey
- User Purchase Journey Report
- User Report
- User Satisfaction
- User Tracking
- User-Generated Content
- Username
- USP
- UTM
- UTM Code
- UTM Tracking Code
V
- Valuable Action
- Value Chain
- Vanity Metric
- Variety of Big Data
- Variety Seeking Buying Behavior
- Velocity of Big Data
- Venice
- Veracity of Big Data
- Version Control
- Vertical Banner
- Video Ad
- Video Aspect Ratio
- Video Campaign
- Video Interstitial
- Video Marketing
- Video on Demand
- Video Post
- Video Pre-Roll Ad
- Video Thumbnail
- View-Through Conversion
- View-Through Conversion Window
- Viewable Cost Per Thousand Impressions (vCPM)
- Viral
- Viral Content
- Viral Marketing
- Virality
- Virtual Desktop Infrastructure (VDI)
- Vision Statement
- Visit
- Visual Display Banner
- Visual Website Optimizer
- Vlog
- Voice Search
- Voice Search Optimization
- Volume of Big Data
W
- Warm Introduction
- Web Analytics
- Web Browser
- Web Design
- Web Design and Marketing
- Web Directory
- Web Hosting
- Web Hosting and Connectivity
- Web Site Traffic
- Web Site Usability
- Webhook
- Webinar
- Website Analytics
- Website CMS
- Website Optimization
- Webtrends
- Welcome Email
- What You See Is What You Get (WYSIWYG)
- WhatsApp Business Account
- WhatsApp Personal Account
- White Hat Marketing
- White Hat SEO
- White Paper
- Whitelisting
- Whois
- Wide Skyscraper
- Wireframe
- WooCommerce
- Woopra
- Word of Mouth
- Word-of-Mouth Marketing
- WordPress
- Work in Progress
- Work-Life Balance
- Workflow