Wide Skyscraper
A wide skyscraper is a type of digital advertisement banner that is taller than it is wide, typically measuring 160 pixels by 600 pixels.
Description
In the digital marketing industry, a 'Wide Skyscraper' is a popular ad format found on many websites. This kind of ad is designed to catch the viewer's eye due to its vertical alignment and ample space, making it ideal for visually striking content or detailed marketing messages. Positioned usually on the side of web pages, these ads stay with the user as they scroll, offering prolonged exposure. They can be particularly effective for driving brand awareness or encouraging clicks through engaging visuals and compelling copy. The design flexibility allows marketers to include high-quality images, videos, or interactive elements to grab attention and foster engagement.
Examples
- A clothing retailer like H&M uses wide skyscraper ads to showcase their latest fashion collections. The tall, narrow format allows them to feature multiple outfits in one ad, encouraging viewers to click through to their online store.
- Tech companies like Apple use wide skyscraper ads to highlight new product launches. The vertical format enables them to display detailed images of their devices along with key features, enticing tech enthusiasts to learn more.
Additional Information
- Wide skyscraper ads are particularly effective on content-rich websites where users spend more time.
- They offer a high level of visibility and engagement due to their prominent position and size.