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WhatsApp

A widely-used messaging application that allows users to send text messages, voice messages, images, videos, and documents, and make voice and video calls over the internet.

Description

In the realm of digital marketing, WhatsApp has become a powerful tool for businesses to engage with their customers. Given its immense popularity and user base, marketing professionals leverage WhatsApp to offer customer support, send promotional messages, and create interactive campaigns. The app provides a direct and personal way to reach consumers, which can lead to higher engagement rates compared to traditional marketing channels. Through features like WhatsApp Business API, companies can automate responses, manage customer inquiries, and send targeted messages, making it easier to maintain a meaningful connection with their audience.

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