Viral
In digital marketing, 'viral' refers to content that rapidly spreads across the internet, achieving a high level of visibility and engagement in a short period of time.
Description
When something goes 'viral' in the digital marketing world, it means that a piece of content—be it a video, image, article, or meme—has been shared, liked, and commented on by a large number of people in a short amount of time. The content resonates so strongly with viewers that they feel compelled to share it within their own networks, thus amplifying its reach exponentially. This phenomenon can significantly boost brand awareness, drive traffic, and even lead to higher conversion rates. However, achieving virality is not always predictable and often involves a mix of creativity, timing, and sometimes, sheer luck. The key to creating viral content often lies in its emotional appeal, relatability, or the element of surprise it offers.
Examples
- The ALS Ice Bucket Challenge: This campaign encouraged people to dump a bucket of ice water over their heads and challenge others to do the same, all while raising awareness and funds for ALS research. It became a global sensation and raised over $115 million.
- Old Spice's 'The Man Your Man Could Smell Like' video: This humorous and memorable ad quickly went viral, accumulating millions of views and significantly boosting Old Spice's brand visibility and sales.
Additional Information
- Viral content often leverages emotional triggers such as humor, awe, or empathy.
- The success of viral content can be amplified through strategic use of social media platforms and influencer partnerships.