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Video Interstitial

A video interstitial is a type of full-screen video ad that appears at natural transition points within digital content, such as between levels in a mobile game or between articles on a news website.

Description

Video interstitials are highly engaging ad formats used in digital marketing to capture the user's attention in a non-intrusive manner. Unlike standard banner ads, which are easily ignored, video interstitials take over the entire screen, ensuring that the user focuses entirely on the advertisement. These video ads typically last anywhere from 5 to 30 seconds and can be skippable or non-skippable. Because they are inserted at natural breaks in content, they are less likely to disrupt the user experience, making them an effective tool for increasing brand awareness and driving conversions.

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Additional Information

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