Vertical Banner
A vertical banner is a tall, narrow digital advertisement typically displayed on the sides of web pages, often used in digital marketing for branding and promotional purposes.
Description
In the digital marketing industry, a vertical banner is a type of online advertisement that features a tall and narrow design, usually with dimensions like 120x240 pixels, 120x600 pixels, or 160x600 pixels. These banners are strategically placed on the sides of web pages to capture the attention of visitors as they scroll. Vertical banners are commonly used because they remain visible for longer periods compared to other ad formats, which can lead to better engagement and higher click-through rates. They are particularly effective for branding campaigns, as their prominent placement makes them ideal for showcasing logos, taglines, and key messages. Additionally, vertical banners are versatile and can be used across various platforms, including websites, blogs, and mobile apps, making them a popular choice for digital marketers aiming to increase brand visibility and drive traffic to their sites.
Examples
- A cosmetics company used vertical banners on beauty blogs to promote their new skincare line. The banner featured vibrant images of their products, a catchy tagline, and a call-to-action button directing users to their online store.
- A tech startup launched a vertical banner campaign on a popular tech news website to introduce their innovative software solution. The banner included a brief overview of the software's features, a logo, and a link to a demo video.
Additional Information
- Vertical banners are often used in retargeting campaigns to re-engage users who have previously visited a website.
- They are particularly effective on mobile devices, as their format fits well with the vertical scrolling nature of mobile browsing.