TrueView Video Discovery
A YouTube advertising format that allows marketers to promote their video content through YouTube search results, related video suggestions, and the YouTube mobile homepage.
Description
TrueView Video Discovery is an advertising tool within the digital marketing framework that helps brands and businesses reach a wider audience on YouTube. This format enables advertisers to place their video content in strategic locations where users are likely to discover them. These locations include YouTube search results, related video suggestions, and the YouTube mobile homepage. Unlike traditional ads that interrupt the viewer's experience, TrueView Video Discovery ads appear alongside organic content, making them less intrusive and more engaging. When a user clicks on the ad, they are directed to the video watch page or the advertiser's YouTube channel. This format is particularly effective for brand awareness, driving traffic, and engaging potential customers who are already interested in related content.
Examples
- A fitness brand uses TrueView Video Discovery ads to promote their new workout series. Their videos appear in the search results when users look for fitness routines, and in the suggested videos section when users watch other fitness-related content. This leads to increased visibility and higher engagement rates.
- A tech company launches a new gadget and uses TrueView Video Discovery ads to generate buzz. Their promotional videos pop up in the search results when users look for reviews or information about similar products. The ads also show up in the related videos section when viewers watch tech review channels, driving targeted traffic to their product launch video.
Additional Information
- Advertisers only pay when a user clicks on the video thumbnail and starts watching, making it a cost-effective solution.
- TrueView Video Discovery ads can be targeted based on demographics, interests, and search behavior, ensuring that the content reaches the right audience.