TrueView In-stream
A video ad format on YouTube and the Google Display Network that allows advertisers to show ads before, during, or after YouTube videos.
Description
TrueView In-stream ads are a popular advertising format within the digital marketing industry because they allow users to choose whether to watch an ad or skip it after the first five seconds. Advertisers only pay when a viewer watches the ad for at least 30 seconds, engages with the ad, or watches the entire ad if it is shorter than 30 seconds. This model ensures that advertisers only pay for engaged views, making it a cost-effective way to reach potential customers. TrueView In-stream ads can be targeted based on demographics, interests, and search behavior, which helps in reaching a highly relevant audience. They also allow for rich storytelling and brand messaging, making them ideal for brand-building campaigns.
Examples
- A fitness equipment brand runs a TrueView In-stream ad campaign featuring a 60-second video highlighting the benefits of their new treadmill. Viewers who are interested in fitness and have watched related content are targeted, resulting in high engagement and an increase in website visits.
- A mobile game developer creates a 30-second TrueView In-stream ad showcasing gameplay and user reviews. The ad is shown to users who frequently watch gaming videos, leading to a significant uptick in app downloads and positive user reviews.
Additional Information
- TrueView ads can be customized with call-to-action overlays, companion banners, and end screens to enhance viewer engagement.
- Advertisers can use YouTube Analytics to track the performance of TrueView In-stream ads, gaining insights into viewer behavior and ad effectiveness.