Transactional Email
An automated email triggered by a user's interaction with a business or service.
Description
In the digital marketing industry, a transactional email is a type of automated email sent to an individual based on specific actions they have taken. These emails are designed to facilitate an ongoing transaction or provide necessary information related to a user's interaction with a business. Unlike promotional emails, which aim to encourage a sale or advertise a product, transactional emails are primarily focused on delivering timely and relevant information to enhance the user experience. They are essential for maintaining transparency, trust, and communication between businesses and their customers. Examples include order confirmations, password resets, and shipping notifications. Transactional emails often have higher open rates compared to promotional emails as they contain information that recipients are expecting or need urgently.
Examples
- Order Confirmation: When a customer makes a purchase on Amazon, they receive an order confirmation email detailing the items bought, the total cost, and the expected delivery date. This email reassures the customer that their order has been successfully processed.
- Password Reset: If a user forgets their password on Netflix, they can request a password reset email. This email contains a secure link that allows the user to reset their password and regain access to their account.
- Shipping Notification: After purchasing a product from Apple, the customer receives a shipping notification email. This email includes the tracking number and estimated delivery date, keeping the customer informed about the status of their shipment.
Additional Information
- Transactional emails are often triggered by user actions and are essential for customer service.
- These emails typically have higher open rates compared to promotional emails due to their relevance and urgency.