Splash Page
A splash page is a web page that acts as an introduction to a website, often displaying before the main content is revealed.
Description
In the digital marketing world, a splash page serves as a branded gateway to a website. It is typically used to grab the visitor's attention with engaging visuals or important messages, such as promotions, announcements, or language selections. Unlike landing pages, which are designed for specific marketing campaigns and conversions, splash pages focus on creating an impactful first impression. They often feature minimal navigation options to keep the visitor focused on the primary message or call-to-action. Splash pages are particularly effective for brand awareness, special promotions, or gathering user preferences before they enter the main site.
Examples
- Spotify: When launching a new artist's album, Spotify might use a splash page to showcase the album cover, play a teaser of the music, and provide a direct link to stream the album.
- Nike: During the launch of a new product line, Nike could use a splash page to highlight the new collection with high-quality images and a call-to-action to explore the products further.
Additional Information
- Splash pages should be optimized for fast loading times to avoid frustrating users.
- They are often used temporarily, such as during special promotions or events.