Slug
A slug is a unique, human-readable part of a URL, often derived from the title of a web page or post.
Description
In digital marketing, a slug is an essential part of a URL that helps identify and describe the content of a webpage in a concise and readable manner. It typically follows the domain name and any subdirectories, providing a clear, understandable path to the specific content. Slugs are crucial for search engine optimization (SEO) as they help search engines and users understand the topic of the page. A good slug is short, descriptive, and free of special characters. By customizing slugs, marketers can improve the chances of their content appearing in relevant search results, thus attracting more organic traffic. Additionally, a well-crafted slug enhances user experience by making links more intuitive and easier to share.
Examples
- For a blog post titled '10 Tips for Healthy Eating', a good slug might be 'healthy-eating-tips', making the full URL something like 'www.healthysite.com/healthy-eating-tips'. This slug is concise, descriptive, and easy to remember.
- If an e-commerce site has a product page for 'Wireless Bluetooth Headphones', the slug could be 'wireless-bluetooth-headphones', resulting in a URL like 'www.techstore.com/wireless-bluetooth-headphones'. This makes it clear what the page is about and is optimized for search engines.
Additional Information
- Avoid using numbers or dates in slugs unless absolutely necessary, as they can make the URL harder to read and remember.
- Keep slugs lowercased and use hyphens to separate words, as this is the most user-friendly format.