Skyscraper Technique
A content marketing strategy that involves finding high-performing content in your niche and creating something even better.
Description
The Skyscraper Technique is a method in digital marketing where content creators identify popular content within their industry and then improve upon it. This strategy involves three main steps: finding link-worthy content, making something even better, and reaching out to the right people to promote it. By creating superior content, marketers aim to attract more backlinks, increase traffic, and improve search engine rankings. The core idea is to build on the success of existing content and provide greater value to the audience, thereby positioning your content as the go-to resource on the topic.
Examples
- Brian Dean of Backlinko used the Skyscraper Technique to boost his site's traffic by 110% in just 14 days. He found a popular article about Google ranking factors, created a more comprehensive and updated version, and reached out to relevant sites to link to his improved content.
- Neil Patel applied the Skyscraper Technique by identifying a well-performing article on 'SEO tips' and then publishing a more detailed guide with additional tips, infographics, and up-to-date information. This resulted in a significant increase in backlinks and organic traffic to his website.
Additional Information
- The technique emphasizes quality over quantity; the goal is to offer the best content available on a given topic.
- Outreach is a crucial part of the process. Simply creating better content isn’t enough; you need to actively promote it to get the desired results.