Skyscraper Ad
A Skyscraper Ad is a tall, vertical online advertisement typically found on the sidebars of web pages.
Description
In digital marketing, a Skyscraper Ad is a form of display advertising that stands out due to its vertical orientation and significant height, making it hard to miss. These ads are designed to grab the viewer's attention as they scroll down a webpage. With dimensions often around 160x600 pixels or 120x600 pixels, Skyscraper Ads are ideal for delivering a substantial amount of information, visuals, or calls-to-action in a single ad unit. They are commonly used in various industries to promote products, services, or brand messages. The towering format allows for creative freedom, enabling marketers to showcase their offerings with impactful imagery and compelling text. These ads can be static or dynamic, with the latter including animations or interactive elements to engage users further.
Examples
- A travel agency featuring a Skyscraper Ad on a popular travel blog, showcasing stunning images of exotic destinations, along with a call-to-action to book discounted holiday packages.
- An e-commerce store using a Skyscraper Ad on a tech news website to promote their latest gadgets and electronics, complete with rotating product images and a 'Shop Now' button.
Additional Information
- Skyscraper Ads are often used in programmatic advertising, where they can be targeted to specific audiences based on browsing behavior and interests.
- Due to their prominent placement and size, Skyscraper Ads can help improve brand visibility and recall, making them a valuable asset in a digital marketing strategy.