Sitelink Extension
A feature in digital advertising that allows advertisers to add additional links to their ads.
Description
Sitelink Extensions are a powerful tool in digital marketing, enabling advertisers to include extra links in their ads. These additional links can direct users to specific pages on a website, such as a contact page, product category, or special offer, providing more pathways for engagement. Sitelink Extensions enhance the visibility and usability of ads by giving potential customers more options to explore what a business has to offer. By offering more direct routes to relevant content, they can significantly improve click-through rates and the overall effectiveness of an ad campaign. They are commonly used in search engine marketing, particularly within platforms like Google Ads and Bing Ads.
Examples
- A local bakery uses Sitelink Extensions in their Google Ads to include links to their 'Menu', 'Order Online', 'Special Offers', and 'Contact Us' pages. This allows potential customers to easily find and access the information they need without navigating through the entire website.
- A travel agency incorporates Sitelink Extensions in their Bing Ads to direct users to 'Vacation Packages', 'Last Minute Deals', 'Customer Testimonials', and 'Travel Insurance' sections of their site. This helps streamline the user experience and guides them to relevant content faster.
Additional Information
- Sitelink Extensions can be customized with specific text, making them more attractive and relevant to the user.
- They are free to add to your campaigns, but clicks on sitelinks are charged the same as headline clicks.