Short Message Service
A communication protocol that allows the exchange of short text messages between mobile devices.
Description
Short Message Service (SMS) is a powerful tool in the Digital Marketing industry, enabling businesses to send concise, direct messages to their audience's mobile phones. Unlike emails, which can get lost in overcrowded inboxes, SMS messages are typically read within minutes, making them highly effective for time-sensitive promotions and updates. SMS marketing can be used for various purposes including promotional offers, reminders, alerts, and customer service communications. Because of its high open rate and instant delivery, SMS is a valuable addition to any multi-channel marketing strategy.
Examples
- A retail store uses SMS to send a flash sale announcement to its subscribers, resulting in a significant boost in in-store traffic and immediate online sales.
- A dentist's office sends appointment reminders via SMS, reducing no-show rates and improving scheduling efficiency.
Additional Information
- SMS marketing has an open rate of around 98%, significantly higher than email.
- Messages are typically limited to 160 characters, so concise and clear communication is crucial.