Share
In digital marketing, a 'share' refers to the act of a user distributing content from a brand, business, or individual to their own network on social media platforms or other online channels.
Description
A share in digital marketing is more than just a click of a button; it's an endorsement from a user, signaling to their friends, family, and followers that they find the content valuable or interesting. Sharing helps increase the reach of content organically, leveraging the power of word-of-mouth in the digital age. When users share content, it can lead to greater visibility, engagement, and potentially more conversions. This is because shared content often comes with a personal recommendation, which is more trusted than traditional advertising. Shares can occur on a variety of platforms including Facebook, Twitter, LinkedIn, and Instagram, among others. For businesses, encouraging shares can be a critical component of a content marketing strategy, as it helps spread the brand message to a wider audience without direct advertising costs.
Examples
- A small bakery in New York posted a video of their baking process on Facebook. A customer shared this video with their network, leading to a 30% increase in foot traffic over the next week as more people discovered the bakery due to the shared post.
- A non-profit organization posted a compelling story about their recent charity work on LinkedIn. An influential supporter shared the post, resulting in a surge of donations and new followers for the organization.
Additional Information
- Shares can significantly amplify the reach of your content beyond your immediate followers.
- Encouraging user-generated content and shares can build community and trust around your brand.