Search Retargeting
A digital marketing strategy that targets users based on their previous search behaviors.
Description
Search Retargeting is a potent digital marketing strategy where advertisements are shown to individuals who have previously searched for specific keywords or phrases. Unlike typical retargeting, which focuses on users who have visited a particular website, search retargeting aims to capture interest at an earlier stage in the buying process. By identifying potential customers through their search queries, businesses can display relevant ads to these users, encouraging them to engage further with the brand. This method leverages search data to create highly personalized advertising experiences, increasing the likelihood of conversion.
Examples
- A user searches for 'best running shoes' on a search engine. Later, while browsing a different website, they see an ad for Nike's latest running shoes, prompting them to click and explore the product further.
- Someone looks up 'affordable vacation packages to Hawaii' on Google. The next day, while reading a travel blog, they encounter an ad from Expedia offering special discounts on Hawaiian vacations, encouraging them to book.
Additional Information
- Search Retargeting can help businesses reach a broader audience by tapping into users' search intent.
- This strategy can be especially effective for industries with longer sales cycles, such as real estate or high-end electronics.