Search Ads 360
A comprehensive platform for managing and optimizing search marketing campaigns across multiple search engines.
Description
Search Ads 360, formerly known as DoubleClick Search, is a part of Google's Marketing Platform tailored for professional search marketers and agencies. It allows users to manage and optimize search campaigns across various search engines such as Google, Bing, and Yahoo. The platform provides advanced tools for bid management, reporting, and campaign automation, making it easier to achieve specific marketing goals. Users can leverage real-time data to make informed decisions, ensuring their ads reach the right audience at the right time. Additionally, Search Ads 360 integrates seamlessly with other Google Marketing Platform products, enabling a holistic approach to digital marketing. This cross-channel capability helps in understanding the customer journey better and maximizing return on investment (ROI).
Examples
- A retail company used Search Ads 360 to manage their holiday sales campaigns across Google and Bing. By leveraging the platform's automated bidding strategies, they were able to increase their ad visibility and sales conversions by 30% during the peak shopping season.
- A travel agency utilized Search Ads 360 to optimize their international search campaigns. With the platform's comprehensive reporting tools, they identified high-performing keywords in different regions and adjusted their bids accordingly, resulting in a 20% increase in bookings and a 15% decrease in cost per acquisition.
Additional Information
- Search Ads 360 supports integration with Google Analytics, providing deeper insights into campaign performance and customer behavior.
- The platform offers robust features for managing large-scale campaigns, including bulk editing, automated rules, and data-driven attribution models.