Search
The process of finding information or resources on the internet using search engines like Google, Bing, or Yahoo.
Description
In the digital marketing industry, 'Search' refers to the activity of looking for information, products, or services on the internet. This usually involves the use of search engines where users input keywords or phrases to find relevant web pages. Digital marketers focus on optimizing their content to appear in these search results through Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Good search visibility can drive organic traffic to websites, enhance brand awareness, and ultimately increase sales and conversions. The goal is to understand what potential customers are searching for and to make sure that your content aligns with those search queries.
Examples
- A local bakery in New York City optimized their website for keywords like 'best cupcakes in NYC' and 'custom birthday cakes Manhattan.' As a result, they saw a 30% increase in online orders because people searching for these terms found their website at the top of the search results.
- An online electronics store used Google Ads to target keywords such as 'buy smartphones online' and 'best deals on laptops.' They managed to double their website traffic and significantly boost their sales during the holiday season.
Additional Information
- Search Engine Optimization (SEO) involves optimizing website content to rank higher in organic search results.
- Search Engine Marketing (SEM) involves paid advertising to appear in search engine results pages (SERPs).