Remnant Inventory
Remnant Inventory refers to online advertising space that remains unsold after all premium ad placements have been booked.
Description
In the digital marketing world, remnant inventory is akin to unsold advertising spots on a website or app. These spots are left over after all the premium and high-demand slots have been taken. Instead of letting these spaces go to waste, publishers sell them at a discounted rate. It's a win-win; advertisers get cheaper ad placements, and publishers can still generate revenue from otherwise unused space. Remnant inventory is typically sold through ad exchanges or networks that specialize in real-time bidding. This allows for a dynamic and competitive market where even last-minute ad spaces can be filled. By monetizing remnant inventory, publishers can ensure that their ad spaces are always generating income, even if it's not at premium rates.
Examples
- A travel blog that has sold its prime ad spots to luxury travel brands might use an ad exchange to sell leftover spaces to smaller businesses, like local tour guides or travel gear shops. This ensures that the blog is making the most out of every potential ad spot.
- A popular news website might use remnant inventory to allow smaller, niche advertisers to place ads at a lower cost. For instance, a regional bakery might get a spot that wasn't picked up by larger national brands, helping the bakery to reach a broader audience without breaking the bank.
Additional Information
- Remnant inventory is often sold through programmatic advertising platforms.
- While cheaper, remnant inventory can still offer valuable exposure, especially for smaller businesses.