Remarketing
Remarketing is a digital marketing strategy that targets users who have previously interacted with a brand's website or online content.
Description
Remarketing allows businesses to reconnect with potential customers who have already shown interest in their products or services. By using tracking cookies, businesses can display personalized ads to these users as they browse other websites or social media platforms. This strategy aims to keep the brand top-of-mind, improve conversion rates, and ultimately drive sales. Remarketing can be highly effective because it focuses on users who are already familiar with the brand, thus increasing the likelihood of engagement and purchase. Remarketing campaigns can be tailored based on user behavior, such as visiting specific product pages, adding items to a cart without purchasing, or spending a certain amount of time on the site.
Examples
- A clothing retailer can target users who have viewed their winter coats section by showing them ads for winter coats on other sites they visit. This keeps the product in front of potential buyers who may be considering a purchase.
- An online travel agency can display ads to users who have searched for flights to Hawaii but didn't complete their booking. These ads can offer special discounts or highlight attractive travel packages to entice users to finalize their purchase.
Additional Information
- Remarketing can be done through various platforms such as Google Ads, Facebook, and Instagram.
- It offers different types of campaigns like standard remarketing, dynamic remarketing, and email remarketing, each catering to different business needs.