Promoted Pin
A paid advertisement on Pinterest designed to reach a broader audience than organic pins.
Description
In the realm of digital marketing, a Promoted Pin is a native ad format on Pinterest. Businesses pay to have their pins displayed to users who may not follow them, thereby increasing visibility and potential engagement. Unlike traditional banner ads, Promoted Pins blend seamlessly into users' feeds, making them less intrusive and more likely to be engaged with. These pins can be targeted based on user interests, search queries, demographics, and more. The goal is to drive traffic, increase brand awareness, or boost sales by leveraging Pinterest's highly visual and discovery-driven platform.
Examples
- A local bakery uses Promoted Pins to showcase their beautifully decorated cakes, targeting users interested in baking and party planning, leading to increased orders and foot traffic to their store.
- An online fashion retailer promotes their latest summer collection through Promoted Pins, reaching a wider audience of fashion enthusiasts and driving traffic to their e-commerce site, resulting in higher sales.
Additional Information
- Promoted Pins are billed on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, depending on the campaign goals.
- They offer robust analytics, allowing businesses to track performance metrics such as impressions, clicks, and conversions.