Pin It
A call-to-action button used on Pinterest that allows users to save content to their boards.
Description
In the digital marketing industry, 'Pin It' refers to a button or a link that lets users save and share content from a website directly to their Pinterest account. This feature helps increase the visibility and engagement of content by making it easily shareable on Pinterest. When users click the 'Pin It' button, they can choose which board to save the content to, and it is then accessible to their followers. This can drive significant traffic back to the original website, as Pinterest users often explore boards for inspiration, products, and ideas. Leveraging the 'Pin It' button is an effective strategy for marketers looking to amplify their reach and tap into Pinterest’s highly visual user base.
Examples
- A fashion retailer adds a 'Pin It' button to their product pages, allowing users to save images of clothing items they like. This not only helps users organize their favorite pieces but also exposes the retailer's products to a wider audience on Pinterest.
- A food blogger uses the 'Pin It' button on their recipe posts. When readers pin these recipes, it helps drive traffic back to the blog as other Pinterest users discover and click through to get the full recipe details.
Additional Information
- The 'Pin It' button can be customized to match the website’s design, ensuring a seamless user experience.
- Using rich pins can provide additional information, such as pricing and availability, directly on the pin, enhancing its usefulness.