Periscope
Periscope is a live video streaming app that enables users to broadcast and explore live video feeds in real time.
Description
In the context of digital marketing, Periscope allows brands and marketers to engage with their audience through live video content. This format is particularly engaging because it provides a real-time, interactive experience. Viewers can comment and ask questions during the broadcast, making it a dynamic way to build community and foster direct communication. Marketers use Periscope to showcase behind-the-scenes footage, host live Q&A sessions, and provide live updates from events or product launches. The immediacy and authenticity of live streaming can help brands build trust and deepen relationships with their audience.
Examples
- A fashion brand uses Periscope to live stream its runway shows, allowing fans who can't attend in person to experience the event in real time. During the broadcast, viewers can comment and ask questions which are answered live by the host.
- A tech company leverages Periscope to conduct live product unveilings. During the broadcast, viewers can see the product in action and pose questions about its features, which are addressed by the company’s representatives on the spot.
Additional Information
- Periscope integrates with Twitter, allowing broadcasts to be shared directly with a user’s Twitter followers.
- Periscope videos can be replayed for up to 24 hours after the live broadcast, which extends the reach and longevity of the content.