Pay Per Lead
A digital marketing pricing model where advertisers pay for each qualified lead generated.
Description
In the digital marketing industry, Pay Per Lead (PPL) is a pricing model where advertisers pay for each lead that is generated through their marketing efforts. A lead is typically a potential customer who has shown interest in the advertiser's product or service by completing a desired action, such as filling out a form, signing up for a newsletter, or requesting more information. This model is particularly appealing to businesses that want to ensure their marketing budget is spent on acquiring potential customers rather than just generating traffic. PPL helps businesses focus on quality over quantity, as they only pay for leads that meet predefined criteria, making it a cost-effective strategy for customer acquisition.
Examples
- A real estate agency uses PPL campaigns to gather contact information from individuals interested in buying or selling property. They only pay when a user fills out a form with their contact details and property preferences.
- An online education platform runs PPL campaigns to attract students for their courses. They pay for each lead when a prospective student signs up for a free trial or requests more information about their courses.
Additional Information
- PPL is beneficial for businesses with longer sales cycles, as it focuses on generating qualified leads rather than immediate sales.
- It allows advertisers to have more control over their marketing spend, ensuring that their budget is used efficiently to attract potential customers.