Page Heading
The primary title or headline displayed at the top of a webpage.
Description
In the digital marketing industry, a page heading is a crucial element that serves as the main title or headline at the top of a webpage. It is often formatted as an H1 tag in HTML and is the first thing users see when they land on a page. A well-crafted page heading not only captures the attention of visitors but also provides a clear indication of the page's content. It plays a significant role in SEO (Search Engine Optimization) by helping search engines understand the context and relevance of the page. An effective page heading should be concise, include relevant keywords, and be compelling enough to encourage users to stay and explore further. Think of it as the digital equivalent of a book title; it should be engaging and informative at a glance.
Examples
- A blog post titled '10 Tips for Successful Digital Marketing' on a marketing agency's website. The heading immediately tells readers what they can expect to learn from the article, and it contains keywords relevant to the topic.
- An e-commerce product page with the heading 'Eco-Friendly Bamboo Toothbrushes.' This heading clearly states what the product is, and the use of 'eco-friendly' appeals to environmentally-conscious consumers.
Additional Information
- Page headings should be unique for each page to avoid confusion and improve SEO.
- Incorporating primary keywords in the page heading can boost search engine rankings.