Page Experience Signal
A set of metrics used by search engines to evaluate the overall user experience provided by a webpage.
Description
In the digital marketing industry, 'Page Experience Signal' refers to a collection of criteria that search engines like Google use to assess the quality of a user's experience on a webpage. These signals include factors such as loading speed, mobile-friendliness, interactivity, and visual stability. The goal is to ensure that users have a smooth, engaging, and efficient experience when they visit a site. For marketers, optimizing these signals can lead to better search rankings, increased traffic, and higher engagement rates. Improving page experience can involve a variety of strategies, from optimizing images and reducing server response times to improving mobile usability and ensuring that the content layout remains stable as the page loads.
Examples
- A news website improved its Page Experience Signal by compressing images and using a content delivery network (CDN). This led to faster loading times and a better user experience, resulting in a 20% increase in organic traffic.
- An e-commerce store optimized its mobile experience by redesigning its layout to be more touch-friendly and ensuring quick load times. As a result, mobile conversion rates improved by 15%, and the average session duration increased.
Additional Information
- Google's Core Web Vitals are a crucial part of the Page Experience Signal and include three main metrics: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
- Improving Page Experience Signals is not just about better search rankings; it also directly impacts user satisfaction and engagement, which can lead to higher sales and better brand loyalty.