Page Authority
A metric that predicts the likelihood of a specific web page to rank on search engine result pages.
Description
Page Authority (PA) is a score developed by Moz that ranges from 1 to 100. The higher the score, the better the potential of the page to rank well in search engine results. PA is calculated using machine learning algorithms and considers various factors such as link profile, content quality, and overall site performance. Unlike Domain Authority, which measures the strength of entire domains or subdomains, Page Authority focuses on the ranking potential of individual pages. This makes it a valuable tool for digital marketers aiming to optimize specific pages of a website for higher search engine visibility. By improving the elements that contribute to PA, such as acquiring high-quality backlinks and creating valuable content, marketers can increase the chances of their pages appearing in top search results.
Examples
- Imagine you run a blog about healthy recipes. One of your pages, dedicated to vegan breakfast ideas, has a Page Authority of 40. By acquiring backlinks from reputable health and food websites, you can potentially increase this score, making it more likely for your vegan breakfast page to rank higher on Google.
- A technology review website has a page reviewing the latest smartphones. The Page Authority of this review page is 55. To improve the PA, the site owner can update the content regularly and incorporate internal links from other high-authority pages within the website, thereby enhancing its ranking potential.
Additional Information
- Page Authority is not a static metric; it can fluctuate based on various factors including changes in search engine algorithms.
- While PA is a useful indicator, it should be used in conjunction with other metrics like Domain Authority and organic traffic for a comprehensive SEO strategy.