Owned Research
Owned research refers to original data and insights generated by a company through its own efforts and resources.
Description
In the digital marketing industry, owned research is a powerful tool that allows businesses to gather unique insights tailored to their specific needs and audience. Unlike third-party research, which relies on external data sources, owned research is conducted internally using methods such as surveys, focus groups, and analysis of proprietary data. This type of research can help businesses understand customer behaviors, market trends, and the effectiveness of their marketing strategies. By controlling the research process, companies can ensure the data is relevant, up-to-date, and tailored to their unique requirements. Moreover, owned research can be used to create valuable content, such as whitepapers, reports, and case studies, which can help establish a company as a thought leader in its industry. It also provides a competitive edge as the insights gained are exclusive and can inform strategic decisions, product development, and marketing campaigns.
Examples
- A software company surveys its users to understand their pain points and uses the findings to develop a new feature that addresses a common issue.
- An e-commerce retailer analyzes purchase data from its website to identify trends in consumer behavior, which helps them optimize their marketing campaigns and inventory management.
Additional Information
- Owned research can be a significant investment in terms of time and resources, but it often yields more relevant and actionable insights.
- The findings from owned research can be repurposed into various forms of content marketing, enhancing the company's authority and engagement with its audience.