Orphan Page
A webpage that has no internal links from other pages on the same website.
Description
In digital marketing, an orphan page is a webpage on a website that isn't linked to by any other pages within the same site. This lack of internal links means that visitors and search engines have a hard time finding these pages, which can negatively impact both user experience and search engine optimization (SEO). Orphan pages often result from site restructuring, outdated content, or errors in website management. Addressing orphan pages is crucial for ensuring a seamless user journey and maximizing the website's visibility in search engine results.
Examples
- A blog post on a travel website detailing a unique hiking trail was published two years ago. Since then, no other pages or posts on the website link to it, making it an orphan page.
- An e-commerce site added a new category of products last month. However, the main navigation menu and other product pages don't link to this new category, making it difficult for users and search engines to discover.
Additional Information
- Orphan pages can be identified through website audit tools or by manually reviewing the site's structure.
- Regularly updating internal linking strategies can help prevent the creation of orphan pages.