Metatag
A metatag is an HTML tag used to provide metadata about a web page.
Description
In digital marketing, metatags play a crucial role in how search engines interpret and index a website's content. They are snippets of text that describe a page's content but do not appear on the page itself. Instead, they exist in the source code of the page. Metatags, such as the title tag, meta description, and keywords tag, help search engines understand the topic and relevance of the page. Effective use of metatags can significantly improve a site's search engine ranking, making it easier for potential customers to find the website through search engines like Google and Bing. However, it's essential to use them wisely; overstuffing keywords or using irrelevant tags can lead to penalties from search engines.
Examples
- Title Tag: The title tag of a webpage for a local bakery might read, 'Best Artisan Bakery in New York - Fresh Bread & Pastries Daily.' This helps search engines understand that the page is about a bakery in New York and offers fresh products.
- Meta Description: A meta description for a travel blog about Paris could be, 'Discover the hidden gems of Paris with our comprehensive travel guide. Find tips on the best places to eat, stay, and explore.' This snippet gives search engines and users a brief overview of what the page content is about.
Additional Information
- Metatags can influence click-through rates from search engine results pages, as a compelling meta description can attract more clicks.
- While keywords metatag is less important for modern SEO, title tags and meta descriptions remain critical for on-page SEO.