Meta Keyword
A meta keyword is a specific type of meta tag that appears in the HTML code of a webpage and is used to provide search engines with information about the content of the page.
Description
In the digital marketing industry, a meta keyword is a tag that helps search engines understand the subject matter of a webpage. These keywords are embedded within a site's HTML and are not visible to the general user. They were once heavily relied upon by search engines to rank pages for specific queries. However, due to widespread abuse and keyword stuffing, their importance has significantly diminished over time. Nowadays, search engines like Google and Bing place more emphasis on content quality, relevance, and user experience rather than meta keywords. Despite this, including meta keywords can still be a part of a broader SEO strategy, especially for niche search engines or specific markets where they might still hold some value.
Examples
- An online clothing store might use meta keywords like 'summer dresses,' 'beachwear,' and 'casual outfits' to indicate the types of products featured on that page.
- A blog about cooking could use meta keywords such as 'easy recipes,' 'healthy meals,' and 'quick dinners' to help search engines understand the focus of the content.
Additional Information
- Meta keywords should be relevant to the content on the page to avoid penalties from search engines.
- It's recommended to focus more on content quality and user experience rather than relying solely on meta keywords for SEO.