Managing Upwards
The practice of effectively managing your relationship with your superiors to ensure mutual success.
Description
Managing upwards in the digital marketing industry involves proactively communicating with your supervisors to align your work with the company's goals, provide valuable insights, and ensure that they are aware of your contributions. It's about understanding their expectations, setting clear priorities, and providing solutions to potential problems before they arise. This practice fosters a collaborative environment where both parties can thrive. In a fast-paced and ever-changing field like digital marketing, managing upwards can help ensure that strategies are coherent, campaigns are effective, and resources are optimally utilized. By keeping open lines of communication and demonstrating reliability, employees can build trust with their managers, which can lead to greater opportunities and professional growth.
Examples
- A digital marketing specialist at a startup regularly updates their manager on campaign performance, highlighting successful strategies and suggesting areas for improvement. This proactive communication helps the manager make informed decisions and showcases the specialist's value to the team.
- An SEO analyst anticipates the need for a new tool to track keyword performance and presents a well-researched recommendation to their supervisor. By addressing a potential issue before it becomes a problem, the analyst demonstrates initiative and foresight, earning the trust and appreciation of their superior.
Additional Information
- Enhances mutual understanding and collaboration between employees and supervisors.
- Helps in setting realistic goals and expectations, leading to better performance and job satisfaction.