Keyword Cannibalization
Keyword Cannibalization occurs when multiple pages on a website target the same or similar keywords, leading to competition among the site's own pages in search engine rankings.
Description
In digital marketing, keyword cannibalization is a situation where a website's multiple pages compete against each other for the same keyword. This can dilute the website's overall authority and confuse search engines, causing lower rankings. Instead of boosting the site's visibility, it splits the traffic among several pages, making each page less effective. This issue can arise from publishing similar content on different pages, using the same keyword in meta tags, or even from e-commerce product listings that closely resemble one another. Identifying and resolving keyword cannibalization is crucial for optimizing search engine performance and ensuring that the most relevant page gets the highest ranking.
Examples
- A blog about digital marketing has multiple articles discussing 'SEO tips.' Instead of having one highly authoritative page, the site has several pages competing for the same keyword, resulting in lower rankings for all of them.
- An e-commerce website selling running shoes creates several product pages with similar descriptions and keywords like 'best running shoes.' As a result, search engines have trouble determining which page to rank higher, causing all pages to perform poorly.
Additional Information
- Keyword cannibalization can be managed by consolidating content and using proper internal linking strategies.
- Regular audits of your website's content can help identify and fix keyword cannibalization issues.