ISO
International Organization for Standardization
Description
In the digital marketing industry, ISO refers to the International Organization for Standardization, which develops and publishes international standards. These standards ensure that products, services, and systems are safe, reliable, and of high quality. For digital marketers, ISO standards are critical as they help in creating a consistent and high-quality user experience across different platforms and services. Adhering to ISO standards can also enhance a company's credibility, improve customer satisfaction, and increase operational efficiency by following best practices.
Examples
- A digital marketing agency follows ISO 9001 to ensure quality management systems are in place, resulting in high client satisfaction and better project outcomes.
- An e-commerce platform implements ISO/IEC 27001 to enhance its information security management, protecting customer data from breaches and building trust with users.
Additional Information
- ISO standards are developed through a consensus process involving experts from various industries.
- Following ISO standards can help companies gain a competitive edge by demonstrating a commitment to quality and security.