Interactive Agency

Description

An interactive agency focuses on building strong, engaging, and interactive digital experiences for clients. These agencies use a mix of web development, social media, content creation, and digital advertising to create campaigns that encourage user interaction and engagement. The goal is to foster relationships between the brand and its audience through innovative and immersive digital experiences. Unlike traditional marketing firms, interactive agencies prioritize two-way communication and user participation, making the digital experience more personalized and dynamic. These agencies often collaborate with clients to understand their goals and target audience, ensuring that the digital strategies employed are effective and aligned with the client's objectives.

Examples

• Red Interactive Agency: Known for creating immersive web experiences, they worked with Netflix to design a dynamic campaign for the series 'Stranger Things,' utilizing interactive web elements to engage fans.
• R/GA: This agency partnered with Nike to develop the Nike+ FuelBand, a product that integrates digital and physical experiences, allowing users to track their fitness and connect with a community through a mobile app.

Additional Information

• Focuses on user engagement and interactivity rather than just broadcasting a message.
• Combines various digital skills such as web design, app development, and social media marketing to create comprehensive campaigns.