Instant Experience
A full-screen, mobile-optimized landing page within a social media platform that allows users to interact with content without leaving the app.
Description
Instant Experience, previously known as Canvas, is a feature offered primarily on Facebook and Instagram that enables brands to deliver immersive, full-screen ads. These ads load instantly, providing a seamless experience for users. They can include a mix of images, videos, carousels, and even interactive elements like product catalogs and lead forms. What makes Instant Experience particularly powerful is its ability to keep users within the social media app, thereby reducing friction and increasing the likelihood of engagement. Brands use Instant Experience to tell a compelling story, showcase products, or drive specific actions such as website visits or purchases. Because it's designed for mobile, the content is optimized for touch interactions, making it highly engaging and user-friendly.
Examples
- Nike used Instant Experience to launch a new sneaker line, featuring a mix of high-quality images, videos of athletes wearing the sneakers, and a clickable product catalog that allowed users to explore different colors and sizes without leaving the Facebook app.
- Airbnb created an Instant Experience ad to promote unique travel destinations. The full-screen experience included stunning videos of various locations, interactive maps, and customer testimonials, all designed to inspire users to book their next adventure directly through the app.
Additional Information
- Instant Experience ads load up to 15 times faster than standard mobile web pages, making them highly effective for capturing user attention.
- These ads offer detailed analytics, allowing marketers to track user interactions like clicks, swipes, and time spent on different sections of the ad.