Informational Keyword
A type of keyword used in digital marketing to target users who are looking for information on a specific topic or question.
Description
In the realm of digital marketing, an informational keyword is a term or phrase that individuals use when they are seeking knowledge or answers to specific questions. These keywords are primarily used to attract an audience that is in the research phase of their buyer's journey. When users type these keywords into search engines, they are usually not ready to make a purchase but are looking to gather more information. Marketers target these keywords to create content that educates and informs, thereby building trust and authority in their niche. By addressing the queries and concerns of potential customers, businesses can establish themselves as thought leaders and increase the likelihood of future conversions when the user is ready to make a decision.
Examples
- How to bake a chocolate cake: This keyword targets individuals looking to learn the process of baking a chocolate cake. Content creators can provide step-by-step guides, videos, and recipes to engage this audience.
- Benefits of yoga: This keyword caters to users interested in understanding the advantages of practicing yoga. Articles, infographics, and expert interviews can be created to provide comprehensive information on this topic.
Additional Information
- Informational keywords are generally characterized by question words like 'how,' 'why,' 'what,' and 'best.'
- Optimizing content for informational keywords can improve organic search visibility and attract a broader audience.