Influenced Customer
An influenced customer is an individual whose purchasing decision has been impacted by digital marketing efforts, such as social media campaigns, online reviews, email marketing, or targeted advertisements.
Description
In the digital marketing industry, an influenced customer is someone whose buying behavior has been swayed by various digital marketing strategies and tactics. This could include exposure to content on social media platforms, persuasive email marketing, engaging advertisements, or even reviews and testimonials from other customers. The goal is to create a seamless and compelling experience that guides the customer from awareness to consideration and finally to conversion. An influenced customer may not directly convert during their first interaction but remains under the brand's influence, potentially leading to future purchases. Understanding and measuring the impact on these customers helps businesses optimize their marketing strategies and improve return on investment (ROI).
Examples
- A user scrolling through Instagram sees a sponsored post from a fitness brand showcasing their new line of workout gear. The visually appealing images and influencer endorsements prompt the user to visit the brand's website, where they eventually make a purchase.
- A potential customer receives an email from an online bookstore featuring a personalized discount on a book they've shown interest in. The targeted email convinces them to buy the book, demonstrating the effectiveness of email marketing.
Additional Information
- Influenced customers are crucial for understanding the effectiveness of digital marketing campaigns.
- Tracking the journey of influenced customers can provide insights into which marketing channels are most effective.