Hard Bounce

Description

In digital marketing, a hard bounce occurs when an email cannot be delivered due to a permanent reason, such as an invalid email address or a non-existent domain. Unlike soft bounces, which are temporary issues like a full inbox, hard bounces signify a permanent failure. Managing hard bounces is crucial for maintaining a healthy email list and ensuring high deliverability rates. Continuously sending emails to addresses that hard bounce can harm your sender reputation and lead to your emails being marked as spam by email service providers.

Examples

• If you run an online clothing store and send a promotional email to a customer who signed up for your newsletter, but the email address was typed incorrectly (e.g., '[email protected]' instead of '[email protected]'), this will result in a hard bounce.
• A software company sends a product update email to a list of clients. If one of the email addresses belongs to a former employee whose corporate email has been deactivated (e.g., '[email protected]' no longer exists), the email will hard bounce.

Additional Information

• Regularly cleaning your email list can significantly reduce the number of hard bounces.
• Using double opt-in methods can help ensure the accuracy of email addresses in your database.