GDPR
General Data Protection Regulation (GDPR) is a legal framework set by the European Union to protect personal data and privacy of individuals within the EU and the European Economic Area.
Description
In the digital marketing industry, GDPR significantly impacts how companies collect, store, and use personal data. It mandates that businesses must obtain explicit consent from individuals before collecting their data. This regulation aims to give individuals more control over their personal information and ensures that businesses handle data responsibly. For digital marketers, this means revising data collection practices, updating privacy policies, and ensuring compliance to avoid hefty fines. GDPR also impacts how marketers can use data for targeted advertising, requiring more transparent and ethical approaches. Failure to comply can result in penalties up to 4% of a company's annual global turnover or €20 million, whichever is higher.
Examples
- A UK-based online retailer had to update its email subscription process to include clear consent checkboxes and detailed privacy notices, ensuring customers are fully aware of how their data will be used.
- A marketing agency working with EU clients now conducts regular audits of their data storage practices and has implemented a 'right to be forgotten' process, allowing individuals to request the deletion of their personal data.
Additional Information
- GDPR applies to any organization that processes the personal data of individuals in the EU, regardless of the company's location.
- Businesses must report data breaches to relevant authorities within 72 hours of becoming aware of the breach.