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FTC

Federal Trade Commission

Description

The Federal Trade Commission (FTC) is a U.S. government agency responsible for enforcing consumer protection laws and ensuring fair competition in the marketplace. In the realm of digital marketing, the FTC plays a pivotal role in regulating advertising practices to prevent deceptive and unfair conduct. Marketers and businesses must adhere to FTC guidelines to avoid misleading consumers and maintain transparency. The FTC's influence extends to various digital marketing activities, including online advertising, influencer marketing, and data privacy. By monitoring and penalizing non-compliant behavior, the FTC aims to create a trustworthy digital ecosystem where consumers can make informed decisions.

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Additional Information