Frame
In digital marketing, a 'Frame' refers to a structural element of a web page that divides the content into sections, allowing for the simultaneous display of multiple documents within the same browser window.
Description
Frames were initially used to create more dynamic and interactive websites by dividing the browser window into multiple, scrollable sections, each capable of displaying a different HTML document. While their usage has declined with the advent of more advanced technologies like CSS and JavaScript, understanding frames can still be beneficial. For instance, frames can ensure that navigation menus remain visible while the main content changes, making the user experience more seamless. However, they can also complicate search engine optimization (SEO) efforts, as search engines may have difficulty indexing content within frames.
Examples
- An educational website that uses frames to keep the navigation pane static while the main content updates independently. This allows users to browse through different lessons easily without losing sight of the menu.
- A news website that uses frames to display a live news feed on one side while allowing users to read detailed articles on the other. This setup enables users to stay updated with the latest headlines while diving deeper into stories of interest.
Additional Information
- Frames can be problematic for SEO as search engines may struggle to index content correctly.
- Modern web design trends favor using CSS and JavaScript for creating dynamic and interactive web pages, reducing the need for frames.