File Transfer Protocol (FTP)
A standard network protocol used to transfer files from one host to another over a TCP-based network, such as the Internet.
Description
In the digital marketing industry, File Transfer Protocol (FTP) plays a crucial role by enabling the transfer of large files and assets between different parties, such as marketers, clients, and web developers. Whether it’s uploading website content to a server, sharing high-resolution images for a campaign, or distributing large datasets for analysis, FTP ensures that these files are transferred securely and efficiently. The protocol is particularly beneficial for handling bulk transfers and maintaining the integrity of the data being moved. It’s a reliable method that has stood the test of time, even as cloud services and other file-sharing methods have emerged.
Examples
- A digital marketing agency uses FTP to upload a client's new website files to the web server. This ensures that the website goes live smoothly and all files are correctly placed.
- An e-commerce company transfers high-resolution product images to their marketing partner via FTP. The images are used in an upcoming ad campaign, ensuring that they are of the highest quality and delivered without compression.
Additional Information
- FTP can handle large file sizes and bulk transfers more efficiently than many other methods.
- Secure versions of FTP, such as FTPS and SFTP, add layers of protection by encrypting the data during transfer.