Exact Match
A keyword match type that triggers ads to display only when the search query exactly matches the keyword.
Description
In digital marketing, 'Exact Match' refers to a keyword match type used in pay-per-click (PPC) advertising. When you use Exact Match, your ads will only appear when someone searches for the exact keyword or close variations of that keyword. Close variations can include misspellings, singular or plural forms, abbreviations, and accents. This match type is highly specific and offers advertisers more control over who sees their ads, ensuring that the ads are shown to a very targeted audience. By using Exact Match, advertisers can reduce irrelevant traffic and potentially lower their ad spend, as their ads are only displayed to users whose search intent closely aligns with the keywords they have chosen.
Examples
- If a coffee shop in Seattle uses the Exact Match keyword [best coffee shop in Seattle], their ad will only show up when someone types exactly 'best coffee shop in Seattle' or very close variations like 'best coffee shop Seattle'. This helps the coffee shop attract highly relevant traffic.
- An online shoe retailer using the Exact Match keyword [running shoes for women] will have their ads displayed only when a user searches for 'running shoes for women' or similar close variations, ensuring that their ads are seen by individuals specifically looking for women's running shoes.
Additional Information
- Exact Match can help improve the Quality Score of your ads, as they are likely to be more relevant to the searcher's intent.
- While Exact Match can reduce reach, it can increase the conversion rate by targeting a more specific audience.