Domain Authority
A metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
Description
Domain Authority (DA) is a key metric in digital marketing that helps assess the strength and ranking potential of a website. Created by Moz, it ranges from 1 to 100, with higher scores indicating a greater likelihood of ranking well on search engines. DA combines multiple factors such as the number of linking root domains and the total number of links into a single DA score. While it's not used by Google for ranking, it’s a useful comparative metric for marketers to evaluate the effectiveness of their SEO efforts. It's essential to note that DA is relative, meaning it should be used as a comparative tool rather than an absolute score. Websites with higher DA are generally seen as more authoritative within their industry or niche. Consistently improving your DA score involves a mix of high-quality content creation, effective link-building strategies, and ongoing technical SEO improvements.
Examples
- A local bakery's website with a DA of 20 might find it challenging to outrank a national brand like Food Network with a DA of 90 in search results for baking recipes.
- A tech blog with a DA of 70 will likely rank higher for technology-related keywords compared to a new startup blog with a DA of 15, making it a go-to resource for tech enthusiasts.
Additional Information
- Domain Authority is updated regularly, so consistent SEO efforts can positively impact your score over time.
- DA should be used alongside other metrics like Page Authority (PA) and overall traffic to get a comprehensive view of a website’s SEO health.