Display Partner
A Display Partner is an external entity, such as a website or digital platform, that collaborates with advertisers to show their display ads to a targeted audience.
Description
In digital marketing, a Display Partner is a crucial player that helps advertisers extend their reach by displaying ads across various websites and digital platforms. These partners use their own web properties or other digital spaces to show banner ads, video ads, or other types of display advertisements on behalf of advertisers. Display Partners work in tandem with ad networks or directly with advertisers to ensure that the ads are shown to the right audience, thereby enhancing the effectiveness of advertising campaigns. They often utilize sophisticated targeting methods to display ads to users who are most likely to be interested in the advertiser’s products or services.
Examples
- A news website like CNN.com displaying banner ads for a new smartphone model from Samsung. The website earns revenue from Samsung for showing these ads to its readers.
- A popular blog on travel and tourism featuring display ads for Expedia. These ads are shown to visitors who are likely interested in booking travel services, thus increasing the chances of conversions for Expedia.
Additional Information
- Display Partners play a key role in programmatic advertising, where ads are bought and placed automatically through real-time bidding.
- They help advertisers scale their campaigns by providing access to a larger and more diverse audience across the internet.