Display Ad
A form of online advertising that involves visually enticing advertisements shown on websites, apps, or social media through banners, images, and videos.
Description
In the digital marketing industry, a Display Ad is a visually driven form of online advertising designed to attract the audience's attention and drive them to take a specific action, such as clicking on the ad or making a purchase. Display Ads can come in various formats, including static images, animated graphics, or videos, and are typically placed on websites, mobile apps, or social media platforms. These ads are often targeted based on user demographics, interests, or browsing behavior to reach the most relevant audience. They are an effective way to build brand awareness, retarget potential customers who have previously interacted with a brand, and drive conversions.
Examples
- A clothing retailer like Zara may use Display Ads featuring high-quality images of their latest collection, placed on fashion blogs and lifestyle websites to attract fashion-conscious consumers.
- A travel agency such as Expedia might utilize Display Ads showcasing stunning visuals of vacation destinations, encouraging users browsing travel-related content to explore their holiday packages and deals.
Additional Information
- Display Ads can be managed and optimized through platforms like Google Display Network and Facebook Ads Manager.
- They often include elements like call-to-action buttons, interactive features, and tracking pixels to measure performance.