Digital Display Advertising
A form of online advertising that uses visual banners, images, and videos to promote products or services on websites, social media platforms, and apps.
Description
Digital Display Advertising is a cornerstone of the digital marketing industry. It involves the use of visual elements such as banners, images, and videos to capture the attention of online audiences. These ads can be found across a variety of digital platforms including websites, social media networks, and mobile applications. Unlike traditional forms of advertising, digital display ads can be highly targeted based on user behavior, demographics, and interests, making them an effective way to reach specific audiences. This type of advertising is particularly beneficial for brand awareness and can also be used for retargeting, where ads are shown to users who have previously interacted with a brand's website or content. Overall, digital display advertising is an essential tool for businesses looking to increase their online presence and engage with potential customers in a visually compelling way.
Examples
- A fashion retailer like Zara uses banner ads featuring their latest collection, which appear on popular fashion blogs and lifestyle websites.
- Streaming services like Netflix often run video ads on YouTube, showcasing trailers for their new releases to attract viewers to their platform.
Additional Information
- Digital display ads can be measured for effectiveness using metrics such as impressions, click-through rates (CTR), and conversions.
- Retargeting through display ads can significantly increase the chances of converting previous visitors into customers by reminding them of products or services they viewed.